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Instagram first introduced paid partnership tags in 2017, mainly to offer additional transparency for brands and influencers when it came to disclosing paid and gifted posts.

When you create organic branded content on Instagram, our branded content policies require that you use the paid partnership label to tag the brand.

Creators must tag the business partner when posting branded content on Threads, WhatsApp, Facebook or Instagram. Our policies require anyone on a professional (creator or business) or personal account to tag business partners in their branded content when there's an exchange of value between a creator or publisher and a business partner.

Creators must tag the business partner when posting branded content on Threads, WhatsApp, Facebook or Instagram. Our policies require anyone on a professional (creator or business) or personal account to tag business partners in their branded content when there's an exchange of value between a creator or publisher and a business partner.

In your Professional Dashboard, you can view a list of the brands who have requested to be tagged as paid sponsors on your Instagram post. ⚠️ Warning: You are not required to approve a brand to t...

Read this article to learn how to use Instagram's branded content partnership features.

When you create organic branded content on Instagram, our branded content policies require that you use the paid partnership label to tag the brand.

As an Instagram creator, you can request access to the paid partnership label to allow you to share branded content. You can disclose your partnerships with brands in Feed, Stories, Live, Reels and Instagram videos. Note: Adding the paid partnership label is only available on the Instagram app.

Creators must tag the business partner when posting branded content on Threads, WhatsApp, Facebook or Instagram. Our policies require anyone on a professional (creator or business) or personal account to tag business partners in their branded content when there's an exchange of value between a creator or publisher and a business partner.

What is Instagram branded content and why is it important? Learn more about the tools available for brands and creators that want to collaborate on Instagram.